Netflix
As part of their global marketing strategy, Netflix segments their social channels across countries. As the creative lead for the Netflix Canada account, I’ve grown the channel 200K+ followers and have 6x our engagement since joining in Jan 2021.
Used this Umbrella Academy meme and reflected on how quickly summer has passed. 43k likes, 135+ comments
Instagram, Facebook, and Whatsapp were down for 4 hours. Immediately after it was fixed, we came back to the platform to let our audience know exactly what we were up to. 35K likes, 380+ comments
When Spirit Halloween starts showing up in your city, you know it's officially spooky season. 28K likes, 108+ comments.
The delta variant ruined all of our fall plans :(. In a carousel, we highlighted various shows with some IYKYK moments. 40k likes, 220 comments.
To announce that YOU Season 3 was now streaming, we gave our followers an insight into our calendar.... 25k likes, 150+ comments
We recreated the 🤝meme using characters from Superstore. 28K likes, 107+ comments
This or That
To promote the new season of Never Have I Ever, we asked Materyi and Darren Canadian-specific questions.
1.6M views and 511+ comments.
Tell Me You’re From Canada…
On Canada Day, we got the cast of Ginny & Geogia to tell us they’re from Canada without telling us they’re from Canada.
600K+ views and 155+ comments.
