Bud Light House Party

To bring fans closer to their favourite artists, Bud Light hosted intimate house parties and live streamed for all of Canada to see. In the 3rd year of this campaign, we pivoted to making long-form content for YouTube.

Between Two Exes

On Valentine’s Day, we brought exes together to try and smooth out their relationship with Charli XCX. I worked closely with the creative team (Jimmy & Jon) to bring this to life on social.

Bud Light’s Single Greatest House Party


Hosted on Feb 15 (Singles Awareness Day) we made people prove they were single to be invited, and had Charli XCX play her biggest singles.

Twitch Livestream

The #BudLightHouseParty tour travelled across Canada connecting fans to their favorite artists. We livestreamed each house party on Twitch to 300,000+ viewers.

Photography

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