Bud Light House Party
To bring fans closer to their favourite artists, Bud Light hosted intimate house parties and live streamed for all of Canada to see. In the 3rd year of this campaign, we pivoted to making long-form content for YouTube.
Bud Light’s Single Greatest House Party
Hosted on Feb 15 (Singles Awareness Day) we made people prove they were single to be invited, and had Charli XCX play her biggest singles.
Twitch Livestream
The #BudLightHouseParty tour travelled across Canada connecting fans to their favorite artists. We livestreamed each house party on Twitch to 300,000+ viewers.
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