Lollapalooza Music Festival
I directed and managed a team of 15 creators for @Lollapalooza's TikTok channel.
We posted 251 TikToks in 4 days.
📸 Charles Reagan
Artist Performances
Our objective was to share key artist performances and exclusive moments that only happen at Lolla.
Reneé Rapp brings out Chance The Rapper
Chappell Roan has the largest day time crowd, ever.
Stray Kids first headlining festival in the US
📸 Nathan Zucker
BTS Interviews
Fans want to know every aspect of their favorite artist. Throughout the festival weekend we asked artists some ✨hard-hitting✨ questions.
What Sexyy Red would do if she was president
Teddy Swims explaining his tattoos
Kevin Abstract’s favorite snack
📸 Charles Reagan
It’s Chappell’s World
& we’re just living in it.
Based on the trajectory of her previous shows, we knew her set was gearing up to be a special moment in Lolla history.
Our team was set up across the grounds to capture every aspect. From live performance clips, fan’s Hot-To-Go dances, to capturing the full crowd on an 100” lift.
Scale of the crowd during Hot-To-Go*
Her entrance
Unique views
*this was our highest performing post of the weekend!
15M+ views, 2.3M likes, 9480 comments, 227.8K saves
📸 Nathan Zucker
Crowd Chronicals
Inspired by current TikTok audio/trends, fans became the stars of our channel.
That one friend that’s terrible with directions
Who wore the best jorts?
Which set are they going to see?*
*this became a popular on-going series on our channel, bringing in 8M+ views across 6 videos.
