Twizzlers x Raptors Snapchat

As the official candy of the Toronto Raptors, Twizzlers wanted to activate in a way that would engage fans. I created a snap filter that incorporated in-platform drawing features so users could share their game prediction with their friends.

​Game 4 filter reached 202k and had a 6% share rate.

Game 6 filter reached 56.2k and had an 11% share rate.

*Benchmark share rate across all verticals is 3-5%